Seminar Announcement

The Chamber of Pawnbrokers of the Philippines, Inc. (CPPI) sponsored a whole day seminar entitled Strengthen Your Pawnshop Business as part of its continuing education program.  The seminar held at Quezon City Sports Club in E. Rodriguez Sr. Avenue in Quezon City served as an avenue in introducing an effective marketing policy in the work place and to help the participants in brand aiding their pawnshop business. 

It was an interactive seminar wherein the delegates were engaged by the resource speaker, Mr. Marc Thomas Ablaza, an executive of Ablaza Pawnshops and Vice President for Internal Affairs of CPPI, in an open discussion about the different aspects of running a financially stable business.  It was a “this is what a like to do, I hope it would materialize” and a lot of ideas started pouring out not only from the resource speaker but also from the delegates themselves.  Mr. Ablaza prepared a point by point handouts that were given to the delegates as their guide not only during the seminar but also in conducting their day-to-day business.

A lot of questions were addressed like: why do I need to create my own brand?, how should I create my own brand?, how should I use my own brand? Challenging business concerns were tackled and the delegates got the opportunity to zero-in to what is hampering the growth of their businesses. 

The eighty delegates, consisted of pawnshop owners and employees, did not only learn about image building and marketing their businesses; they also acquired practical knowledge and methods on how to thrive in this timeless business that can compete with a branch/franchise of a very famous fast food chain in terms of profit. 

Group photos were taken and certificate of attendance were given to the delegates at the end of the day.    

Seminar Photos